Engaging Customers & Prospects as a Trusted Business Advisor
A high-touch, process and content driven interactive platform for B2B targeted account-based engagement
The ability to position your company as a thought leader and a business advisor for your most valued accounts
Direct reach into new prospects with your target accounts trying to solve the problem that your solution solves
Builds loyalty and revenue through delivering educational, relevant and time-specific material to your installed base
Content can be King. But it can also we a waste of resources and budget if it isn't being delivered to buyers, when they need it and how they prefer to digest it.
Every campaign run through a Business Community is mapped to the buyer, their stage and their individual topic interests.
Engage with videos, educate with webinars and bring buyers down their purchasing journey with your sales and marketing content, all in one self-serve, personalized platform.
Mapping content to your buyer's journey and implementing it through a highly personalized engagement platform results in new accounts, increased velocity of sales and improved customer retention.
Position yourself as a true business advisor and boost your prospect and customer relevancy.
A Business Community straddles your Earned, Owned and Paid programs, bringing these key channels together so to drive new business and increased revenue.
How to Aquire and Engage New Audiences
Customers engage with content associated with current projects as subscribers. A Business Community matches your topics to their research and promotes organic growth
The Business Community is filled with rich editorial and value add content, ranking high on SEO. Customers are driven to your Business Community as a destination for high quality information
Aquire new subscribers to your Business Community through ABM lead generation programs targeted at your most important accounts. Acquire new contacts based upon title and intent behavior
Every Business Community is owned, and therefore integrated into your marketing program offering. Engage your customers and dark funnel by promoting relevant and cutting edge content, establishing your brand as a thought leader and business advisor
Telephone: +1 408-807-0678
E-mail: Louise@Louisecrawfordconsulting.com
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